into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI
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Past Drilling Down Newsletters < the newsletter is no longer published
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Designing and executing high ROI marketing strategies using customer data is the focus of each issue of the newsletter, delivered every four weeks. The newsletter also highlights new customer marketing articles, must read case studies, hard to find customer retention metrics, and questions from newsletter subscribers and site users. If you sign up for the newsletter you'll get the first 9 chapters of the Drilling Down book, one chapter a day, by e-mail free! "Your newsletter is the single most valuable tool of its kind for one simple reason: Your detailed examples on various issues e.g. Recency, that we can instantly apply to our business. For a small company with limited resources this is huge. Throw in all the great articles and you have a winner! Your articles have really helped me a lot, from a purely educational standpoint as well as sound business/marketing advice." Alexander Mantikas Apr 2011 Defining Behavioral Segments Mar 2011 Increase Profit with Customer State Feb 2011 Optimizing for Customer Value Nov 2010 When Do Visitors Need a Coupon? Oct 2010 Freemium Customer Conversion Aug - Sep PA-DSS / Lab Store Upgrade Jul 2010 Segmentation by LTD & LifeCycle May 2010 LTV, RFM, LifeCycles - a Framework Apr 2010 Finding LifeCycles, Retention Profits Feb - Mar WAA Certification Project Jan 2010 Control Groups in Small Populations Dec 2009 Choosing Size of Control Groups Nov 2009 Customer Value in Freemium Model Oct 2009 Member Retention: Professional Orgs Sep 2009 Customer Retention for Restaurants Aug 2009 RFM versus LifeCycle Grids Jul 2009 Loyalty Program Structure / Tracking Jun 2009 Lead Scoring and Nurturing May 2009 Hacking the RFM Model Apr 2009 Measuring Social Media Value Mar 2009 Discounts in Customer Retention? Feb 2009 Relationship Mktng: Manufacturing Jan 2009 Visitor Retention Mapping Dec 2008 A Budget for Discounts? Nov 2008 Offline Engagement Modeling Oct 2008 Modeling Small Databases Sep 2008 Promotional Proneness Aug 2008 - see blog for content Jul 2008 Short Tail of Customer Value Jun 2008 RF Scores and LifeCycle Grids May 2008 Customer Modeling for Finance Apr 2008 Customer Analysis: Car Dealer Mar 2008 Incremental Value of Gift Cards Feb 2008 <No Newsletter Test> Jan 2008 Strategic vs. Tactical LTV Dec 2007 Marketing into a Downturn Nov 2007 Commerce Channel Management Oct 2007 What's the Frequency? Sep 2007 Marketing or Financial Model? Aug 2007 PRIZM Clusters Not Predictive Jul 2007 Problems with Retention Rate May 2007 Tracking Untrackable Campaigns Apr 2007 6033% ROI, Defining Churn Mar 2007 Timing Mail Drops 4 Consumables Feb 2007 Profiling Library Customers Jan 2007 Marketing Productivity Blog Dec 2006 Defection Rejection - Part 5 Nov 2006 Defection Rejection - Part 4 Oct 2006 Defection Rejection - Part 3 Sep 2006 Defection Rejection - Part 2 Aug 2006 Defection Rejection Jul 2006 Customer Retention: Auto Dealers Jun 2006 LTV Not Always about Marketing May 2006 Behavioral vs. Demographic Data Apr 2006 Effective Retention Campaigns Mar 2006 Intra-Company Promotional Risks Feb 2006 Subsidy Costs in PPC Marketing Jan 2006 Retention in a High Churn Model Nov / Dec 2005 Second Purchase Marketing Oct 2005 Analyzing Frequent Flyer Data Sep 2005 How Long is the LifeTime? Aug 2005 Segment to Determine LTV July 2005 Using RFM to Predict Profits Jun 2005 Using Multiple, Related Models May 2005 Durable Goods / Mutual Funds Mar-Apr 2005 B2B Services Retention Feb 2005 Event-Driven models in B2B Jan 2005 When Acquisition Spoils Retention Dec 2004 Creating an Analytical Culture Nov 2004 Customer Value Matrix Oct 2004 Small Biz Customer Marketing Sep 2004 Measuring Customer Retention Aug 2004 Six Sigma Marketing Jul 2004 Creating Retention Metrics Jun 2004 Optimizing for Visitor Conversion May 2004 Student and Wireless Retention Apr 2004 Customer Segmentation Mar 2004 CRM - Customer Value Scoring Feb 2004 Using B2B Models with ACT! Jan 2004 LifeTime Value and Budgeting Dec 2003 Mutual Fund Model for CRM Nov 2003 Web Analytics, Email Scoring Oct 2003 New RFM: Paid Subscribers Sep 2003 Using the New RFM Aug 2003 The New RFM Jul 2003 Visitor Conversion Jun 2003 Customer Defection May 2003 Recency of Visit Apr 2003 Recency / Newsletter Subs Mar 2003 Recency/ Relationship Marketing Feb 2003 Recency / ROI of CRM Jan 2003 Recency / Loyalty / Affinity Dec 2002 Recency / Control Groups Nov 2002 Recency: Web Retailing Example Oct-b 2002 Recency: Not for Everyone? Oct 2002 Recency Defined Sep 2002 Recency: It's all Relative Aug 2002 Latency: Services, Non-Profit Jul 2002 B2B #3, Cost of Queuing Jun 2002 B2B #2, Free / Pay Model May 2002 B2B Software Example #1 Apr 2002 Hair Salon Example #4 Mar 2002 Hair Salon Example #3 Feb 2002 Hair Salon Example #2 Jan 2002 Hair Salon Example #1 Dec 2001 Free WebTrends Calculator Nov 2001 Promo Effects on LifeCycle Oct 2001 High ROI Latency Promo Sep 2001 Latency Profiles Aug 2001 Behavior-based Marketing Jul 2001 Customer LifeCycle: Latency Jun 2001 One-Time Buyers May 2001 Recency / discount ladders Apr 2001 Using log file analysis Mar 2001 Geo-demographics Feb 2001 ROI of Branding Jan 2001 RF Techniques in services Dec 2000 Best Pay-per Click Practices Nov 2000 Loyalty Book Reviews Oct 2000 Subsidy Costs/Halo Effects |
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Get the book with Free scoring software at Booklocker.com Find Out Specifically What is in the Book Learn Customer Marketing Concepts and Metrics (site article list)
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