Simple CRM Workshop and Consulting

Turning CRM theory into practical customer service and retention programs

Simple CRM is a new execution of the ideas driving CRM - sophisticated enough to give impressive results, yet practical, easy to manage, and not disruptive organizationally.  

It combines Skip Liebman's Strategic Service System for creating and delivering a customer culture with my own High ROI Customer Marketing Method.  By integrating these two action-based programs on a common platform of results-oriented metrics, Simple CRM was born.  Clients benefit at the bottom line from improving customer service and marketing success while maximizing ROI - without the business disruption and costs common to many CRM projects.  

The reason for this easy implementation?  Simple CRM is not software.  It can be implemented using resources you have in house, from spreadsheets to simple DOS-based cash register systems, on up through GoldMine and Act! to the more robust solutions used to run call centers.  The only requirement is the ability to capture customer transactions and attribute them to a specific customer ID.

What is Simple CRM?

CRM Boiled Down to 
the Essential, Practical Elements

• Measurement and Tracking
  of Customer Retention
• Ensuring customer-centric 
  policy and procedure
• Action-oriented customer 
  defection response mechanism
• Ongoing customer retention
  "safety net" programs
• Employee training on key 
  customer-facing issues

Why is Simple CRM an Attractive Solution?

• Generates Quick, Measurable
  Benefits with Low Risk
• Implementation not Disruptive to Business
• Computer Systems Agnostic
• 80% of the Benefits of "CRM"
  for 20% of the Cost
• Can be used as a Low Cost "trial" or CRM Pilot leading to a More Advanced Solution
• Allows Measurement and 
  Estimation of "True ROI"

How Does Simple CRM Work?

There are three stages
to the Simple CRM Program:

• Measure: evaluates current customer retention situation, both with "hard numbers" economic analysis and "soft numbers" review of policy and procedure 
• Manage: implements customer retention marketing and training programs to slow defection rate and recapture lost customers profitably
• Maximize: creates a feedback loop 
  for continuous employee learning on
  "what works and what doesn't"

Simple CRM 1st Stage - 
Measure: Some Key Attributes

• Define customer defection and find the exact customer defection rate
• Quantify the defection rate
  in real profit dollars
• Rank current customers by 
  likelihood to defect
• Review existing 
  customer-facing policy / procedure
• Evaluate internal service standards
• Blueprint Highly Valued Service Paths

Simple CRM 2nd Stage - 
Manage: Some Key Attributes

• Initiate High ROI ongoing customer retention marketing program, 
  based on customer's likelihood 
  to defect rank and customer value
• Initiate defected customer
  recapture program
• Initiate Customer Centric toolbox – Bill of Rights, Customer Retention Statement, Customer Officer, Job Descriptions
• Set service quality measurement standards and tracking
• Deliver training:
  Dazzling and Delighting Customers
  Complaints are Golden Opportunities

Simple CRM 3rd Stage - 
Maximize: Some Key Attributes

• Institute "Trip Wire" Reporting to sound alarm when best customers are in danger of defecting, both hard and soft triggers
• Optimization of customer retention marketing program; continuous learning feedback loop drives program improvement over time
• Optimization of defected customer recapture program; also has 
  continuous learning feedback 
• Optimization of complaint handling and resolution system for lowest loss / least expense tradeoff

In Simple CRM, marketing and customer service share the same set of customer value metrics, making evaluation and accountability for customer retention and value a team effort.

Simple CRM is a business process optimization workshop customized to your needs, delivered in short 2-day or 3-day segments over a 90-day period.  We teach you how to track, measure, and improve customer retention, and provide you the tools for sustaining the effort.  Ongoing consulting is also available.   Give us a call today to discuss how Simple CRM can help you increase sales while reducing expenses.