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Workshops, Project Work: Retail Metrics & Reporting, High ROI Customer Marketing
Marketing Productivity Blog
8 Customer Promotion Tips
Relationship Marketing
Customer Retention
Customer Loyalty
High ROI Customer Marketing: 3 Key Success Components
LifeTime Value and True ROI of Ad Spend
Measuring Retention in Online Retailing
Pre-CRM Testing for Marketing ROI
Measuring CRM ROI
CRM Analytics
Customer Behavior Profiling
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Book Contents
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