Retail Metrics
and Reporting Workshop
What are actionable metrics? When you read a report
containing actionable metrics, you call somebody and say "Do this and we
will make more money"
or "Stop this because we are losing money on it." You have a daily or weekly meeting to
run through the reports with key decision makers - and people want
to come to the meeting because they can make profit generating
decisions and track the results of these decisions.
What will you learn in the 1 day Customer Metrics and Reporting
Workshop?
Part 1
- Which data is meaningful and important to collect and which data
can be ignored
- How to aggregate data without losing the most important
action-oriented details
- How to create simple but powerful metrics that really mean
something to the profitability of your business - without bringing
in a Ph.D. statistician
- How to turn these metrics into a "where we are now"
benchmarking report to measure future performance and quantify
your contribution to increased profitability
Part 2
- How to measure the performance of your
"front-end" - visitor conversion to buyer - and use
these metrics to both improve average visitor conversion
and attract new visitors who are more likely to convert
in the first place
- How to measure the performance of your
"back-end" - converting first time buyers to repeat buyers
- and use these metrics to both increase average repeat
rate and attract buyers who are more likely to repeat in the
first place
Part 3
- How to create and use the single most powerful retailing metric
- ranking customers by likelihood to buy again
- How to turn this ranking into a continuous improvement process
for maximizing retail profitability
Your
team can talk with me by phone or by e-mail as often as needed for 30 days after the
workshop to flesh out new ideas and implementation details. ROI on this
workshop could easily be 1000% in just a
few months! Get started on the road to increased profitability by
scheduling a Customer Metrics and Reporting for Retailing Workshop.
Call (cell) 727.895.5454 or contact
me to reserve your workshop date today!
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