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Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI

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Book Includes all tutorials and examples from this web site.

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Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

What is in the book?
Productivity Blog
CRM Simple CRM
Customer Retention
Relationship Marketing
Customer Loyalty
Retail Optimization
Telco/Utility/Services

Visitor Conversion
Visitor Quality
Guide to E-Metrics
Customer Profiles
Customer LifeCycles
LifeTime Value
Calculating ROI
Workshops/Services

Recent Repeaters
RFM
Retail Promotion
Pre-CRM ROI Test
Tracking CRM ROI
Tutorial: Latency
Tutorial: Recency
Scoring Software

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Jim Novo
The Drilling Down Project
P.O. Box 7279
Saint Petersburg, FL 33704 USA

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	Thanks for visiting the original Drilling Down web site! The advice and discussion continue on the Marketing Productivity Blog and Twitter: @jimnovo Read the first 9 chapters of the Drilling Down book: download PDF Purchase Book Consulting

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Find Out Specifically What is in the Book

Learn Customer Marketing Concepts and Metrics (site article list)

This is the original Drilling Down web site; the advice and discussion continue on the Marketing Productivity Blog and Twitter.

Download the first 9 chapters of the Drilling Down book here: PDF
Purchase Book Consulting